Monday was on the beach with Neil Cole as we filmed for an upoming Podule based on his latest book, Search & Rescue. Again...get Neil's book. Great stuff on Discipling from 2 Timothy. This is the big need in the church and Neil is classic discipler.

You can preorder SWAY HERE

Below is the review by Kirkus Reviews:

Economist Ori Brafman and his psychologist brother Rom explain why "the more
there is on the line, the easier it is to get swept into an irrational
decision." The authors offer an accidental motto that ought to be engraved over every
casino in the world, to say nothing of every stock exchange. Adding a page
to the small but growing literature of behavioral economics, they examine
these irrationalities. It makes sense that egg sales, for example, would be
up around Easter and at the beginning of the month, when paychecks had been
freshly deposited. It makes less sense that when egg prices drop a little,
people buy more of them than they perhaps can eat, but when they rise by the
same amount, people cut back on their consumption by two and a half times.
"This feeling of dread over a price increase," write the authors, "is
disproportionate to the satisfaction you feel when you get a good deal." In
other words, we seem programmed to expect disappointment and to fight harder
to avoid losing a buck than to earn one in the first place, messy matters
that carry the reader into the deeper, more complicated recesses of the
mind. Also, "we often ignore all evidence that contradicts what we want to
believe." Eureka! The Brafmans' book probes less deeply into economic
behavior than does Dan Ariely's Predictably Irrational (2008), but it is
richer psychologically, a worthy companion to Malcolm Gladwell at his best.
One of those rare books that explains the obvious in ways that are not
obvious at all.