My friend Jim Henderson of Off the Map fame is very talented at critical thinking, especially when it comes to evaluating churches and their practices. With his flair for PR and knack for mass communication, Henderson is leading the charge for a structured approach to rating churches for those pastors curious enough to know what the outsider (and insider!) really thinks about them. Introducing Church Rater: Find a Church that Fits:
Every Sunday close to 350,000 churches open their doors to the public. How do you know what you’re walking into? What will the pastor be talking about? What kind of people attend?
Church Rater lets you read what others say about the church and rate your own experience. ChurchRater lets you talk back after sitting through a sermon. Church Rater lets you... find a church that fits.

The seed for Church Rater's birth goes back to an interesting experiment Henderson did in 2006.
He took an atheist on a tour of ten churches around America (including mine!) in an effort to see the evangelical world through the eyes of an outsider. That adventure resulted in a book called Jim and Casper go to Church: Frank Conversations about Faith, Churches and Well-Meaning Christians.
I reviewed the book when it came out. Here's an excerpt:
I liked what they wrote about The Bridge. They almost caught the energy of who we are and what we are like. They made a good go of it at taking a quick snapshot of what our Sunday morning gig looks like. I could focus this entire review on The Bridge, and say a whole lot more, but then that would make this a chapter review rather than a book review.
Besides visiting my church, Jim and Casper visited 11 other churches from the east coast to the west and down south in Texas as well as up here in my beloved Pacific Northwest. Their book is an account of what they found, a kind of report and review of how Casper, the friendly atheist, interpreted his observations, unfettered from the bias of an evangelical worldview. Jim, the seasoned vet of the faith, is his tour guide into the Sunday morning culture of church. This book accounts their conversations and questions to one another as they try to hear and see what the other is downloading. (to read the whole review go HERE)

Jim has tried to launch Church Rater before back in 2006 with writer and Christian thinker, Peter Walker. Dust storms of criticism rose up immediately. Peter handled it diplomatically pointing out that "Christians are way too easily offended."
Interest fizzled out as Church Rater struggled for people willing to critique churches in an open forum as well as some potentially sticky legal issues that begin to ominously gather like storm clouds against a Seattle skyline.But over the past nine months there has been a quiet reformation of CR as Henderson brought a small team of church insiders and outsiders together to once again make evangelicals do what most human beings avoid doing - to look at ourselves in the mirror with raw honesty.
Earlier this month, Henderson placed ads on Seattle's Craig's List advertising for church raters... paid church raters. $50 a pop. Credentials needed - to be a non-church goer and not hate Christians.
Seattle Times columnist, Danny Westneat recently gave Church Rater a shout-out:
Henderson had to take the site offline for a time because of "slanderous stuff about some pastors." He relaunched a few months ago with more stringent monitoring.
You can't muzzle the crowd, he says. Not in the digital age. Plus there are other church-rating sites (the most popular is Ship of Fools, the British "magazine of Christian unrest," with its cheeky reports by anonymous "mystery worshippers.")
"When people go to church they go out to lunch afterward and they dish about the sermon, the music, whether the pastor was boring that day," Henderson said. "We're just a vehicle to let people do in public what they already do in private."
Seattle television station, King 5, also did a feature about Church Rater. In the comments section of their write-up one commentator said,
Churches have been driving Christians away for years with outdated dogmas and and rules. Not to mention interpretations of the Bible contrary to the scriptures. You go to church for fellowship in the worship of the Lord. Not to be told how to vote or have other parishioners report any activities that the church rules forbid.
(the anchor in introducing the news video said, "where Yelp meets Yahweh. That made me smile.)
What do I think about Church Rater?
I'm not totally sold on it. It seems gimmicky. In a world of spinmasters and marketing gurus, isn't CR just another clever publicity ploy to sell books or get web hits?
I texted Henderson today. I asked him, "What's the takeaway message of Church Rater?" Messages are only as relevant as they are heard by the intended audience. CR already has a host of critics who think it's more Church Hater than Church Rater, including those who are friends and fans of Jim Henderson and Off the Map. Like Jason Clark, a progressive Christian leader of church formation and theology who hails from Surrey, England. At his blog, Deep Church, he offered a gentle yet critical review of ChurchRater:
... there is the nature of ‘rating’. I know I’m not interested in someone visiting one Sunday service and giving us a 5* rating. I fear it undermines something else Off the Map was set up for, deep and thoughtful reflection and critique of Church. Church needs critique and I love the kind that Off the Map introduced me to. However this way of assessing churches, seems captive to the problem of the way we select out church involvement, and undermines the best (at least for me) of Off the Map..
(read the entirety of Jason's critique here)
I'm kinda on the same page as Jason. Jim and the Off the Map crowd have been some of the most refreshing voices to me and thousands of others in regards to leading the conversation of what needs to be addressed in the modern American evangelical movement. Does Church Rater help advance that effort or take away from it?
Jim texted me back. In less than 140 characters he answered my question about the takeaway message of Church Rater. "Help people find a church that fits and help churches see themselves through the eyes of outsiders."
Ah, there it is : helping churches see themselves through the eyes of outsiders.
Some have pointed out that it is not fair to judge a faith community based on a 90-minute Sunday service. But like books that are judged by their covers, Church Rater is simply going for the obvious, the Sunday morning religious theater that happens across America every week.
Henderson himself has pointed out that it's after service during the Sunday brunch that parishioners and congregants review the experience with one anothe anyway. "I didn't like his sermon...the music was wonderful...the prayer was too long...the air-conditioning was too high...there wasn't anyone to greet us today....and on and on and on....Henderson is right. Most of us are guilty of rating a church service... especially when we are on the hunt for a new church. I've joked with friends that it is easier to find a husband a home, then it is to find a church!
Church Rater is just a systamatic approach to doing what is already happening around the faithful's Sunday dinner anyway. Henderson's just being very public about it. And that's what he does best, what Off the Map is genius at: facilitating public discourse for and about Christians on those subjects that make us oh-so-squirmy.
Church Rater or church hater? You decide for yourself. As for me, I'll stick to rating the raters.